Abstract
Market-driven firms perform better than sales-driven firms in terms of profitability and contributing to the quality of life. Even with the best intentions, a firm must have multiple products already in existence and others in development.
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References
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© 2011 Springer Science+Business Media, LLC
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Samli, A.C. (2011). Principles of Developing a New Product Strategy. In: From Imagination to Innovation. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-0854-3_11
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DOI: https://doi.org/10.1007/978-1-4614-0854-3_11
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