Pre-purchase Homebuyer Education and Counseling: Diverse Strategies for Diverse Homebuyers
Pre-purchase homebuyer education and counseling have evolved significantly over the past few decades. While there is much support for homebuyer education and counseling generally, particularly in light of the recent mortgage crisis, less attention has been given to the diversity of interventions, targeted homebuyers, and desired outcomes. Pre-purchase homebuyer education is not (nor should it be) a “one size fits all” strategy; rather, drawing from insights from consumer behavior and financial education, this chapter argues that different approaches and content are appropriate to the decision at hand.
KeywordsIncome Marketing Alan
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