Measures of Food-Related Behavior
The foundation for understanding food-related behavior and its determinants rests on the definition and measurement of behavior. Food-related behavior has been defined and measured in a variety of ways. Each definition and its concomitant measurement possesses different assumptions, potential strengths, and inherent weaknesses. In the following sections, various approaches for defining and measuring food-related behavior are discussed. We will present a framework for organizing and comparing these approaches and will examine various criteria for evaluating the quality of the measurements of food-related behavior.
KeywordsIncome Marketing Turkey Hunt Cote
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