Measures of Food-Related Behavior

  • Marta L. Axelson
  • David Brinberg
Part of the Recent Research in Psychology book series (PSYCHOLOGY)

Abstract

The foundation for understanding food-related behavior and its determinants rests on the definition and measurement of behavior. Food-related behavior has been defined and measured in a variety of ways. Each definition and its concomitant measurement possesses different assumptions, potential strengths, and inherent weaknesses. In the following sections, various approaches for defining and measuring food-related behavior are discussed. We will present a framework for organizing and comparing these approaches and will examine various criteria for evaluating the quality of the measurements of food-related behavior.

Keywords

Income Marketing Turkey Hunt Cote 

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Copyright information

© Springer-Verlag New York Inc. 1989

Authors and Affiliations

  • Marta L. Axelson
    • 1
  • David Brinberg
    • 2
  1. 1.East SchodakUSA
  2. 2.Marketing Department/School of BusinessState University of New YorkAlbanyUSA

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