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A Theory of the Inductive Learning of Multiattribute Preferences

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Perspectives on Methodology in Consumer Research

Abstract

Much of the research in consumer decision making over the past 20 years has concerned the development of formal models of judgment and choice. Although the literature is a diverse one, most efforts have been joined by a common goal: to develop a parsimonious view of how consumers integrate stimulus information during the course of making a product evaluation or choice.

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Authors
  1. Robert J. Meyer
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Editor information

Editors and Affiliations

  1. Department of Marketing, State University of New York at Albany, Albany, New York, 12222, USA

    David Brinberg

  2. Department of Marketing, University of Florida, Gainesville, Florida, 32611, USA

    Richard J. Lutz

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© 1986 Springer-Verlag New York Inc.

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Meyer, R.J. (1986). A Theory of the Inductive Learning of Multiattribute Preferences. In: Brinberg, D., Lutz, R.J. (eds) Perspectives on Methodology in Consumer Research. Springer, New York, NY. https://doi.org/10.1007/978-1-4613-8609-4_8

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  • DOI: https://doi.org/10.1007/978-1-4613-8609-4_8

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4613-8611-7

  • Online ISBN: 978-1-4613-8609-4

  • eBook Packages: Springer Book Archive

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