Attitudes and Attitude Change: Mindlessness-Mindfulness Perspective

Part of the Springer Series in Social Psychology book series (SSSOC)


The study of attitudes has had a long and honored tradition among social psychologists, even to the extent of being defined as the core of social psychology itself (Allport, 1935; Bogardus, 1931; Folsom, 1931; Thomas & Znanieki, 1918). Since the early days of social psychology, the concept of attitude has gone through many changes. Research on attitudes was vigorous during many decades but is less prevalent at present. The reduced prominence of attitude research has prompted a theoretically oriented reconceptualization of the role of attitudes in social psychology. Accordingly, this chapter conceptualizes attitudes as part of a contextual whole and links attitude theory to the theory of mindfulness-mindlessness (M-M). This linkage illustrates how the concept of a situated attitude can be useful in a theoretically deeper understanding of the attitude-behavior link and the mechanics of attitude change.


Attitude Change Affirmative Action Cognitive Dissonance Attribution Theory Attitude Theory 
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© Springer-Verlag New York Inc. 1984

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