Dimensional Salience, Judgment, and Attitudes

Part of the Springer Series in Social Psychology book series (SSSOC)


The manner in which people form judgments and evaluations has been the subject of much research interest in recent years. This research has identified several judgmental heuristics that function as adaptive strategies of selective effort. One picture that emerges is that of the “cognitive miser” (Taylor, 1981) who selectively processes a subset of the information available in order to structure his or her social environment. If our perceptual and decision processes are not to be overwhelmed by the mass of information available to us, we need to be guided by considerations of cognitive economy.


Nuclear Energy Belief Statement Attitude Group Salient Dimension Applied Social Psychology 
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