Abstract
The relation between cognition and affect has recently reemerged as a central concern in social and cognitive psychology (e.g., Fiske, 1981; Mandler, 1975; Zajonc, 1980). The purpose of this chapter is to explore one particular aspect of this relation: how the intensity of affective reactions to a particular class of stimuli may affect the way in which information about those stimuli is judged, processed, and retained. The particular stimuli that constitute the focus of this chapter are social and political issues. Thus, in more traditional terms for social psychology, this chapter explores how the intensity of attitudes on political and social issues affects the way in which information concerning those issues is handled.
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Judd, C.M., Johnson, J.T. (1984). The Polarizing Effects of Affective Intensity. In: Eiser, J.R. (eds) Attitudinal Judgment. Springer Series in Social Psychology. Springer, New York, NY. https://doi.org/10.1007/978-1-4613-8251-5_4
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DOI: https://doi.org/10.1007/978-1-4613-8251-5_4
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