A Strategy for Corporate Giving and Community Involvement
Each corporation should develop its own strategy for corporate giving and community involvement in the same way that it develops an acquisitions strategy or product development strategy. There has to be a direction and a plan for getting there. Objectives have to be identified and the corporation must have a measuring stick to let it know when the objectives are reached.
KeywordsNonprofit Organization Community Involvement Corporate Philanthropy Local Unit Employee Involvement
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