A Strategy for Corporate Giving and Community Involvement

  • Frank Koch

Abstract

Each corporation should develop its own strategy for corporate giving and community involvement in the same way that it develops an acquisitions strategy or product development strategy. There has to be a direction and a plan for getting there. Objectives have to be identified and the corporation must have a measuring stick to let it know when the objectives are reached.

Keywords

Transportation Income Marketing Stein Nited 

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References

  1. 1.
    John M. McGwire and Thomas W. Fletcher, “The Emerging Public Role of the Corporation,” SRI International Business Intelligence Paper (September 1978), p. 21Google Scholar
  2. 2.
    R. Palmer Baker, Jr., and J. Edward Shillingburg, “Corporate Charitable Contributions,”Research Paper, The Commission on Private Philanthropy and Public Needs (Washington, D.C.: Department of the Treasury, 1977), p 1859.Google Scholar
  3. 2.
    Scott Cutlip, Fund Raising in the United States, (New Brunswick, N.J.: Rutgers University Press, 1965).Google Scholar

Copyright information

© Plenum Press, New York 1979

Authors and Affiliations

  • Frank Koch
    • 1
  1. 1.Palo AltoUSA

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