With a land area of approximately 3.3 million square km, India covers some 2.4% of the world’s land area. Its present population of some 680 million (1981 census) represents 15% of the world’s population. There is reason to believe that the use of alcoholic beverages has skyrocketed in the last three to four decades. Many recent studies in North India have put the percentage of current users as high as 50% to 70% among adult males (Deb & Jindal, 1974; Lal & Singh, 1978; Varma, Singh, Singh, & Malhotra, 1980). The available data give some credence to the concept of increasing consumption among the rural population, beneficiary of recent affluence as a consequence of advanced technology and among students and nonstudent youth (Varma & Dang, 1979, 1980; Varma et al., 1980).
KeywordsAlcoholic Beverage Union Territory British Rule Governmental Control Directive Principle
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