Community as Target

A New Perspective to Research on Prosocial Behavior
  • Durganand Sinha
Part of the Critical Issues in Social Justice book series (BLSC, volume 31)


Helping others and doing Service for the good of mankind are regarded as cardinal virtues almost all over the world. As the anthropologist Bohannan (1963) has pointed out, the most basic tenet of all major religions is that “unselfishness is the primary virtue and that selfishness lies at the root of the world’s ills.” Although this unselfishness is regarded as a virtue in different degrees in almost all cultures, psychological study of factors associated with helping behavior and altruism has long remained neglected. It is only in the last two decades that there has been a shift in research emphasis from more negative to more positive or prosocial forms of social behavior.


Prosocial Behavior Socioeconomic Development Altruistic Behavior Indian Culture Cardinal Virtue 
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Copyright information

© Plenum Press, New York 1984

Authors and Affiliations

  • Durganand Sinha
    • 1
  1. 1.A.N.SInstitute of Social StudiesPatnaIndia

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