Identifying Customer Service Failures

  • Warren Blanding
Chapter

Abstract

Success in customer service means having the right product or service at the right place at the right time, in the right condition and at the right price. It also means that the customer service department has met its company marketing and profit goals. Failure in customer service is the absence of one or more of these conditions, but the actual severity of the failure has to be taken into account in planning. And it’s sometimes overlooked.

Keywords

Shipping Marketing Expense Product Line Tylenol 

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Copyright information

© International Thomson Transport Press 1989

Authors and Affiliations

  • Warren Blanding

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