Reaching Target Audiences with Risk Information

  • James D. Callaghan
Part of the Contemporary Issues in Risk Analysis book series (CIRA, volume 4)


The development of an effective communications strategy for almost any purpose depends on both the nature of the message and the nature of the audience that is the target of that message. An assessment of these two factors is necessary before communications channels can be considered. In communications programs that deal with risk, the following groups are most often the target audience: the science and/or medical community; federal, state, or local government administrators; legislative bodies; regulators; the media; a specific community; and the general public. In specific situations there are always a number of subgroups, but for general purposes these will serve to illustrate the appropriate means of communication.


Risk Issue Target Audience Risk Communication Media Tour Special Conference 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Plenum Press, New York 1989

Authors and Affiliations

  • James D. Callaghan
    • 1
  1. 1.New YorkUSA

Personalised recommendations