There is a need for an integrative approach to the design of agent architectures that considers both issues of individual agency and agent interaction. Image Theory, a well-established framework for analyzing and understanding the activities of decision-makers (DM), is applied to provide conceptual guidelines for establishing inter-agent communication; independent agent deliberation, and the evolution or modification of individual agent behavior. This paper presents Image Theory and examines its implications on the design of individual agents and societies of agents. After presenting the relevant aspects of Image Theory, we suggest a number of agent design principles derived from the theory, as well as some practical implications of these principles.
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