Decision aids

  • M. Postle
  • D. Ball


Food products, consumer goods in general, and indeed all human activities, normally carry some risk to health or the environment which is either accepted as trivial or tolerated in exchange for the benefits of the product or activity. Seldom is it possible to eliminate risk without forgoing benefits, and generally the quest is to achieve a balanced position which provides, inter alia, a ‘reasonable’ level of risk.


Consumer Surplus Contingent Valuation Method Risk Quotient Adverse Effect Level Travel Cost Method 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Chapman & Hall 1997

Authors and Affiliations

  • M. Postle
  • D. Ball

There are no affiliations available

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