Abstract
Environmental scanning specialists can perform two very different functions. One major function is to become aware of possible problems or opportunities for the organization resulting from changes in technology, the economy, among competitors, in governmental regulation or legislation, or in general social patterns. To carry out this function environmental scanners must have a good grasp of current organizational strategies, since such strategies generally focus the direction of scanners’ attention. Problem opportunity awareness scanners are in fact, usually attached to units responsible for strategy development. Units of this type are typically at the corporate staff level, and may be attached directly to the CEO’s office.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1988 Plenum Press, New York
About this chapter
Cite this chapter
Fay, C.H., Beatty, R.W. (1988). Environmental Scanning: Strategic and Functional Approaches. In: Niehaus, R.J., Price, K.F. (eds) Creating the Competitive Edge through Human Resource Applications. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-0969-7_2
Download citation
DOI: https://doi.org/10.1007/978-1-4613-0969-7_2
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4612-8270-9
Online ISBN: 978-1-4613-0969-7
eBook Packages: Springer Book Archive