However good your presentation may be, there comes a point at which your prospective customer must make a decision — to buy or not to buy. This is the toughest part of any presentation: when the presenter is faced with actually clinching the deal. The discussion stage is over, the points made and the question answered — now your want a signature onthe order form or contract.


Order Form Business Card Shop Assistant Sale Team Prospective Customer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Quarto Publishing plc 1990

Authors and Affiliations

  • Malcolm Bird

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