^The Three Keys

Abstract

Business and sales presentations can be made in a wide variety of ways and in a variety of situations. The active presenter may, on one day, be talking (and hopefully listening) to a prospective customer across the latter’s desk. On the next day the presentation may be in an hotel conference suite to, say, a dozen buyers from a dozen different companies — or the salesperson may be addressing an audience of several hundred in a large auditorium. These examples are just highlights from a whole range of possibilities, which can vary from training in-house staff to reporting back to stockholders.

Presentations which bring results are always based on three key requirements: preparation, transmission and assimilation. Knowing how to use the three keys is the first and most essential step toward getting real results.