Abstract
The introduction of consumer behavior modeling to historical archaeology may have been inevitable. As a contemporary social issue, pervading much of our public discourse, consumer behavior has been incorporated into academic discourse, much as ecology was in the 1960s and 1970s. But this new interest is not simply an academic fashion. Consumer behavior theory fills a critical need in historical archaeology: it links objects with social behavior, and with choice. Centered in the household, consumer behavior also draws attention to variability at the level of the domestic site, the principal sampling domain for much of historical archaeology.
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© 1996 Plenum Press, New York
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Gibb, J.G. (1996). Consumer Behavior in Seventeenth-Century English America. In: The Archaeology of Wealth. Interdisciplinary Contributions to Archaeology. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-0345-9_11
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DOI: https://doi.org/10.1007/978-1-4613-0345-9_11
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-8008-5
Online ISBN: 978-1-4613-0345-9
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