Abstract
In Chapter 3, I proposed a consumer choice model for interpreting archaeological and archival data. The model consists of three propositions:
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1.
All material culture is wealth, or potential wealth, until discarded.
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2.
Wealth is situated in the household.
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3.
Households express their identities, and their aspirations, through their uses of wealth, namely, through consumer choices.
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© 1996 Plenum Press, New York
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Gibb, J.G. (1996). Material Variability along the Shores of the Chesapeake. In: The Archaeology of Wealth. Interdisciplinary Contributions to Archaeology. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-0345-9_10
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DOI: https://doi.org/10.1007/978-1-4613-0345-9_10
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-8008-5
Online ISBN: 978-1-4613-0345-9
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