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New ideas on Marketing in Uncertainty

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Handbook of Management under Uncertainty

Part of the book series: Applied Optimization ((APOP,volume 55))

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Abstract

Planning and programming studies in a business generally start out from the knowledge of the possibilities that the market offers for absorbing goods and/or services. What is more, from a logical point of view, the processes of financing, investment, production etc., are conditioned by the possibilities of sales. This fact constitutes one of the reasons for development that can be seen both in the theory and in the techniques used for handling commercial problems.

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References

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  2. Kaufmann, A. and Gil Aluja, J.: Técnicas especiales para la gestión de expertos. Publ. Milladoiro, Santiago de Compostela, 1992.

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  3. The word “Twconomic” stems from the Greek “taxi”, to order and “noMoS” law. A science that con-siders organisms as stationary aлd seeks the laws of their systematic or natural classification.

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  4. For greater detail see: Pichat, E.: Algorithm for finding the maximal elements of a finite universal algebra. Report. Processing 68-Publ. North Нolland 1969.

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  5. This algorithm was developed in Kaufmann, A. and Gil Aluja, J.: Técnicas operativas de gestión de empresa. Previsiones, decisiones y estrategias. Publ. Pirámide. Madrid 1992, pages 395 to 398.

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  6. From this combination the corresponding combinations that are found in section 2 are supressed, wit-hout making any comment whatsoever.

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  7. Gil Aluja, J.: “La creatividad, una necesidad del siglo XXI”. Annals of the Royal Academy of Economic and Financial Sciences. Academic year 1990–91. Barcelona. 1995 pages 25–44

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  9. Kaufmann, A., Gil Aluja, J. and Gil Lafuente, A.M.: La creatividad en la gestión de empresas. Publ. Pirámide Madrid 1993, page 74.

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  10. This scheme was drawn up by Gil Aluja, J.: La creatividad, una necesidad del siglo XXI Annals of the Royal Academy of Economic and Financial Sciences. Course for 1990–91. Barcelona 1995, page 42.

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  13. We can mention two: A. Kaufmann and J. Gil Aluja: Introducción a la teoria de los subconjuntos borrosos a la gestión de empresas. Publ. Millladoiro, Santiago de Compostela, 3rd Edition 1993, pages 143 to 150, and A. Kaufmann and J. Gil Aluja: Técnicas operativas de gestión para el tratamiento de la incertidumbre. Publ. Нispano-Europea. Barcelona 1987, pages 385 to 389.

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  14. A. Kaufmann and J. Gil Aluja: Introducción a la teoría de los subconjuntos borrosos a la geslión de las empresas. Pub. Milladoiro, Santiago de Compostela, 3rd Ed 1993 pages 157 and 158. (The first edition dates f.-om 1986).

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  16. J. Gil Aluja: The interactive management of human resources in uncertainty. Kluwer Academic Publishers. Boston, London, Dordrecht 1998 pages 148–149.

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  18. We are following the procedure proposed by A. Kaufmann and J. Gil Aluja: Técnicas Operativas de Gestión para e1 tratamiento de la iпcertidumbre. Pub’. Hispano-Europea. Barcelona, 1987, pages 226–229.

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  19. The consideration of intervals as elements of a Ф-fuzzy relation that is required to be reciprocal, means the problem of the inversion of the interval. In fact, if we take the interval [3, 5] the inverse is [1/5, 1/3] but the matrix would only give the inverse symmetrical elements if the Ф-fuzzy matrix were to be broken down into two fuzzy matrices in such a way that the upper semi-matrix was formed by the upper extremes and the lower semi-matrix by the lower extremes of the interval in one of them and the inverse in the other.

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© 2001 Kluwer Academic Publishers

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Lafuente, J.G. (2001). New ideas on Marketing in Uncertainty. In: Gil-Aluja, J. (eds) Handbook of Management under Uncertainty. Applied Optimization, vol 55. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-0285-8_12

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  • DOI: https://doi.org/10.1007/978-1-4613-0285-8_12

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4613-7978-2

  • Online ISBN: 978-1-4613-0285-8

  • eBook Packages: Springer Book Archive

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