Abstract
In New York State, the Board of Regents recently completed a codification of rules defining unprofessional conduct. This paper describes the development of these rules, particularly as they relate to professional advertising—a development that will lead to far-reaching changes in the communication between practitioner and patient.
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© 1978 Springer-Verlag New York Inc.
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Griffith, E.I., Abbott, F.C. (1978). The Consumer Comes First in Professional Advertising. In: Egdahl, R.H., Walsh, D.C. (eds) Health Services and Health Hazards. Springer Series on Industry and Health Care, vol 4. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-9948-6_8
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DOI: https://doi.org/10.1007/978-1-4612-9948-6_8
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-90335-4
Online ISBN: 978-1-4612-9948-6
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