Skip to main content

Cognitive Processes in Television Viewing: Description and Strategic Implications

  • Chapter
Cognitive Strategy Research

Part of the book series: Springer Series in Cognitive Development ((SSCOG))

Abstract

Television is now a common feature of the environments of children throughout the world. In the United States the average family operates television sets more than 6 hours per day (Comstock, Chaffee, Katzman, McCombs, & Roberts, 1978); children under the age of 6 view an average of 4-5 hours daily (Roberts & Bachen, 1981). The potential impact of this extensive exposure to television on psychological and behavioral development is now well established (Ball & Bogatz, 1972; Collins, 1982; Comstock et al., 1978; Stein & Friedrich, 1975). Television programs have been found to influence patterns of social behavior and self-regulation in laboratory and field experiments (e.g., Friedrich & Stein, 1973; Leyens, Camino, Parke, & Berkowitz, 1975; Rushton, 1979). Evidence from correlational field studies supports the relationship between viewing preferences and patterns of general behavioral tendencies, which may persist over long periods (e.g., Belson, 1978;Eron, 1982;Eron,Huesmann,Lefkowitz, & Walder, 1973;Huesmann, 1982). In addition, programs produced with a teaching intent, like “Sesame Street” and “The Electric Company,” have demonstrated effectiveness and efficiency in teach ing certain basic skills of literacy to children who view regularly (Ball & Bogatz, 1972;Watkins, Huston-Stein, & Wright, 1980).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 16.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Reference

  1. Purdie, S., Collins, W. A., & Westby, S. Children’s processing of motive information in a televised portrayal. Unpublished manuscript, Institute of Child Development, University of Minnesota, 1979.

    Google Scholar 

  2. Collins, W. A., & Westby, S. Moral judgments of TV characters as a function of program comprehension. Paper presented at biennial meeting of the Society for Research in Child Development, Boston, April 1981.

    Google Scholar 

  3. Calvert, S. L., Watkins, B. A., & Huston-Stein, A. Immediate and delayed recall of central and incidental television content as a function of formal features. Portions of this paper were presented at the meeting of the Society for Research in Child Development, San Francisco, March 1979.

    Google Scholar 

  4. Wright, J. C., Watkins, B. A., & Huston-Stein, A. Active vs. passive television viewing: A model of the development of television information processing by children. Unpublished manuscript, University of Kansas, 1979.

    Google Scholar 

  5. Horton, R., & Santogrossi, D. Mitigating the impact of televised violence through concurrent adult commentary. Paper presented at the annual meeting of the American Psychological Association, Toronto, Canada, August 1978.

    Google Scholar 

  6. Wackman, D. B., Wartella, E., & Ward, S. Children’s information processing of television advertising. Unpublished manuscript, 1979.

    Google Scholar 

  7. Collins, W. A., Karasov, R., & Westby, S. Effects of pre-viewing instructions on children’s retention and inferences following a dramatic television program. Unpublished manuscript, University of Minnesota, 1978.

    Google Scholar 

  8. Collins, W. A., Westby, S., & Easter, A. Effects of script training on comprehension and evaluation in television viewing. Unpublished manuscript, Institute of Child Development, University of Minnesota, 1982.

    Google Scholar 

References

  • Anderson, D., Alwitt, L., Lorch, E., & Levin, S. Watching children watch television. In G. Hale & M. Lewis (Eds.), Attention and cognitive development. New York: Plenum, 1979.

    Google Scholar 

  • Anderson, J. The theoretical lineage of critical viewing curricula. Journal of Communication, 1980, 30, 64–70.

    Article  Google Scholar 

  • Ball, S., & Bogatz, G. Summative research on Sesame Street: Implications for the study of preschool children. In A. D. Pick (Ed.), Minnesota Symposia on Child Psychology (Vol. 6). Minneapolis: University of Minnesota Press, 1972.

    Google Scholar 

  • Ball, S., & Bogatz, G. Reading with television: An evaluation of the Electric Company. Princeton, N.J.: Educational Testing Service, 1973.

    Google Scholar 

  • Bandura, A. Influence of models’ reinforcement contingencies on the acquisition of imitative responses. Journal o f Personality and Social Psychology, 1965, 1, 589–595.

    Article  Google Scholar 

  • Belson, W. Television violence and the adolescent boy. Westmead, England: Saxon House, Teakfield Limited, 1978.

    Google Scholar 

  • Berkowitz, L., & Geen, R. The stimulus qualities of the target of aggression: A further study. Journal of Personality and Social Psychology, 1967, 5, 364–368.

    Article  PubMed  Google Scholar 

  • Berkowitz, L., & Rawlings, E. Effects of film violence on inhibitions against subsequent aggression. Journal of Abnormal and Social Psychology, 1963, 66, 405–412.

    Article  Google Scholar 

  • Calvert, S., Huston, A., Watkins, B., & Wright, J. The effects of selective attention to television forms on children’s comprehension of content. Child Development, 1982, 53, 601–610.

    Article  Google Scholar 

  • Chi, M. Knowledge structures and memory development. In R. Siegler (Ed.), Children’s thinking: What develops? Hillsdale, NJ: Erlbaum, 1978.

    Google Scholar 

  • Collins, W. A. Learning of media content: A developmental study. Child Development, 1970,41(4), 1133–1142.

    Article  Google Scholar 

  • Collins, W. A. The effect of temporal separation between motivation, aggression and consequences: A developmental study. Developmental Psychology, 1973, 8(2), 215–221.

    Article  Google Scholar 

  • Collins, W. A. Developmental aspects of literacy: Communication skills and the specter of television. In R. Beach & P. D. Pearson (Eds.), Perspectives on literacy. Minneapolis: National Council of Teachers of English, 1978.

    Google Scholar 

  • Collins, W. A. Children’s comprehension of television content. In E. Wartella (Ed.), Children communicating: Media and development of thought, speech, understanding. Beverly Hills, CA: Sage Publications, 1979.

    Google Scholar 

  • Collins, W. A. Schemata for understanding television. In H. Kelly & H. Gardner (Eds.), New directions for child development: Viewing children through television. San Francisco: Jossey-Bass, 1981.

    Google Scholar 

  • Collins, W. A. Cognitive processing in television viewing. In D. Pearl, L. Bouthilet, & J. Lazar (Eds.), Television and behavior: Ten years of scientific progress and implications for the 80’s (Vol. 2). Washington, DC: U.S. Government Printing Office, 1982.

    Google Scholar 

  • Collins, W. A. Social antecedents, cognitive processing, and comprehension of social portrayals on television. In E. T. Higgins, D. Ruble, & W. Hartup (Eds.), Social cognition and social behavior: Developmental perspectives. New York & London: Cambridge University Press, in press.

    Google Scholar 

  • Collins, W. Berndt, T. J., & Hess, V. L. Observational learning of motives and consequences for television aggression: A developmental study. Child Development, 1974, 45. 799–802.

    Article  PubMed  Google Scholar 

  • Collins, W. A., Sobol, B., & Westby, S. Effects of adult commentary on children’s comprehension and inferences about a televised aggressive portrayal. Child Development, 1981, 52, 158–163.

    Article  PubMed  Google Scholar 

  • Collins, W. A., & Wellman, H. Social scripts and developmental changes in representations of televised narratives. Communication Research, 1982, 9, 380–398.

    Article  Google Scholar 

  • Collins, W. A., Wellman, H., Keniston, A., & Westby, S. Age-related aspects of comprehension of televised social content. Child Development, 1978, 49, 389–399.

    Article  Google Scholar 

  • Collins, W. A., & Westby, S. Moral judgments of TV characters as a function of program comprehension. Paper presented at biennial meeting of the Society for Research in Child Development, Boston, April 1981.

    Google Scholar 

  • Comstock, G., Chaffee. S., Katzman, N., McCombs, M., & Roberts, D. Television and human behavior. New York: Columbia University Press, 1978.

    Google Scholar 

  • Cook, L. K., & Mayer, R. E. Reading strategies training for meaningful learning from prose. In M. Pressely & J. R. Levin (Eds.), Cognitive strategy research: Educational applications. New York: Springer-Verlag, 1983.

    Google Scholar 

  • Corder-Bolz, C. Mediation: The role of significant others. Journal of Communication, 1980, 30(3), 106–118.

    Article  Google Scholar 

  • Costanzo, P. R., Coie, J. D., Grumet, J. F., & Farnill, D. A reexamination of the effects of intent and consequence on children’s moral judgments. Child Development, 1913, 44, 154–161.

    Article  Google Scholar 

  • Dorr, A., Browne-Graves, S., & Phelps, E. Television literacy for young children. Journal of Communication, 1980, 30(3), 71–83.

    Article  Google Scholar 

  • Eron, L. Parent-child interaction, television violence, and aggression of children. American Psychologist, 1982, 37, 197–211.

    Article  PubMed  Google Scholar 

  • Eron, L. D., Huesmann, L. R., Lefkowitz, M. M., and Walder, L. O. Does television violence cause aggression? American Psychologist, 1972, 27, 253–263.

    Article  PubMed  Google Scholar 

  • Feshbach, S., & Singer, R. Television and aggression: An experimental field study. San Francisco: Jossey-Bass, 1971.

    Google Scholar 

  • Friedlander, B., Wetstone, H., & Scott, J. Suburban pre-school children’s comprehension of an age-appropriate informational television program. Child Development, 1974, 45, 561–565.

    Article  Google Scholar 

  • Friedrich, L., & Stein, A. H. Aggressive and prosocial television programs and the natural behavior of preschool children. Monographs of the Society for Research in Child Development, 1973, 38(4).

    Google Scholar 

  • Friedrich, L. K., & Stein, A. H. Prosocial television and young children: The effects of verbal labeling and role playing on learning and behavior. Child Development, 1975, 46, 27–38.

    Article  Google Scholar 

  • Hale, G., Miller, L., & Stevenson, H. Incidental learning of film content: A developmental study. Child Development, 1968, 39, 69–77.

    PubMed  Google Scholar 

  • Hastie, R. Schematic principles in human memory. In E. T. Higgins, C. Sherman, & M. Zanna (Eds.), The Ontario Symposium on Personality and Social Psychology: Social cognition. Hillsdale, NJ: Erlbaum, 1981.

    Google Scholar 

  • Hawkins, R. P. Learning of peripheral content in films: A developmental study. Child Development, 1973,44, 214–217.

    Article  Google Scholar 

  • Hicks, D. J. Effects of co-observer’s sanction and adult presence on imitative aggression. Child Development, 1968, 39(1), 303–309.

    Article  PubMed  Google Scholar 

  • Hornik, R. Out-of-school television and schooling: Hypotheses and methods. Review of Educational Research, 1981, 57, 193–214.

    Google Scholar 

  • Huesmann, L. R. Television violence and aggressive behavior. In D. Pearl and L. Bouthilet (Eds.), Television and behavior: Ten years of scientific progress and implications for the 80’s. Washington, DC: U.S. Government Printing Office, 1982.

    Google Scholar 

  • Leifer, A., Gordon, N., & Graves, S. Children’s television: More than mere entertainment. Harvard Educational Review, 1974, 44, 213–245.

    Google Scholar 

  • Leyens, J., Camino, L., Parke, R., & Berkowitz, L. Effects of movie violence on aggression in a field setting as a function of group dominance and cohesion. Journal of Personality and Social Psychology, 1975, 32(2), 346–360.

    Article  Google Scholar 

  • Liebert, R., Neale, J., & Davidson, E. The early window: Effects of television on children and youth. New York: Pergamon, 1973.

    Google Scholar 

  • List, J., Collins, W. A., & Westby, S. Comprehension and inferences from traditional and nontraditional sex-role portrayals on television. Child Development, in press.

    Google Scholar 

  • Maccoby, E. Effects of the mass media. In M. Hoffman & L. Hoffman (Eds.), Review of child development research (Vol. 1). Chicago: University of Chicago Press, 1964.

    Google Scholar 

  • Mandler, J., & Johnson, N. Remembrance of things parsed: Story structure and recall. Cognitive Psychology, 1977, 9 111–151.

    Article  Google Scholar 

  • McLuhan, M. Understanding media: The extensions of man. New York: Signet Books, 1964.

    Google Scholar 

  • Newcomb, A. F., & Collins, W. A. Children’s comprehension of family role portrayals in televised dramas: Effects of socioeconomic status, ethnicity, and age. Developmental Psychology, 1979, 15(4), 417–423.

    Article  Google Scholar 

  • Nisbett, R., & Ross, L. Human inference: Strategies and shortcomings of social judgment. Englewood Cliffs, NJ: Prentice-Hall, 1980.

    Google Scholar 

  • Paivio, A. Strategies in language learning. In M. Pressley & J. R. Levin (Eds.), Cognitive strategy research: Educational applications. New York: Springer-Verlag, 1983.

    Google Scholar 

  • Peterson, P. L., & Swing, S. R. Problems in classroom implementation of cognitive strategy instruction. In M. Pressley & J. R. Levin (Eds.), Cognitive strategy research: Educational applications. New York: Springer-Verlag, 1983.

    Google Scholar 

  • Pressley, M. Making meaningful materials easier to learn: Lessons from cognitive strategy research. In M. Pressley & J. R. Levin (Eds.), Cognitive strategy research: Educational applications. New York: Springer-Verlag, 1983.

    Google Scholar 

  • Rapaczynski, W., Singer, D., & Singer, J. Teaching television: A curriculum for young children. Journal of Communication, 1982, 32, 46–55.

    Article  Google Scholar 

  • Rice, M., Huston, A., & Wright, J. The forms and codes of television: Effects on children’s attention, comprehension, and social behavior. In D. Pearl, L. Bouthilet, & J. Lazar (Eds.), Television and behavior: Ten years of scientific progress and implications for the 80’s (Vol. 2). Washington, DC: U.S. Government Printing Office, 1982.

    Google Scholar 

  • Roberts, D., & Bachen, C. Mass communication effects. Annual Review of Psychology, 1981, 32.

    Google Scholar 

  • Rushton, J. P. Effects of television and film material on the prosocial behavior of children. In L. Berkowitz (Ed.), Advances in experimental social psychology. New York: Academic Press, 1979.

    Google Scholar 

  • Salomon, G. Cognitive skill learning across cultures. Journal of Communication, 1976, 26, 138–144.

    Article  Google Scholar 

  • Schank, R., & Abelson, R. Scripts, plans, goals, and understanding. Hillsdale, NJ: Erlbaum, 1977.

    Google Scholar 

  • Schneider, D., Hastorf, A., & Ellsworth, P. Person perception (2nd ed.). Reading, MA: Addison-Wesley, 1980.

    Google Scholar 

  • Siegel, A. Communicating with the next generation. Journal of Communication, 1975, 25, 14–24.

    Article  Google Scholar 

  • Singer, D., Zuckerman, D., & Singer, J. Helping elementary school children learn about TV. Journal of Communication, 1980, 30(3), 84–93.

    Article  Google Scholar 

  • Stein, A., & Friedrich, L. Impact of television on children and youth. In E. M. Hetherington (Ed.), Review of child development research (Vol. 5). Chicago: University of Chicago Press, 1975.

    Google Scholar 

  • Stein, N., & Glenn, C. An analysis of story comprehension in elementary school children. In R. Freedle (Ed.), Advances in discourse processes (Vol. 2). Hillsdale, NJ: Erlbaum, 1979.

    Google Scholar 

  • Watkins, B. A., Huston-Stein, A., & Wright, J. C. Effects of educational television. In E. Palmer & A. Dorr (Eds.), Three faces of children’s television. New York: Academic Press, 1980.

    Google Scholar 

  • Wright, J. C, & Vlietstra, A. G. The development of selective attention: From perceptual exploration to logical search. In H. W. Reese (Ed.), Advances in child development and behavior (Vol. 10). New York: Academic Press, 1975.

    Google Scholar 

Download references

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 1983 Springer-Verlag New York Inc

About this chapter

Cite this chapter

Collins, W.A., Wiens, M. (1983). Cognitive Processes in Television Viewing: Description and Strategic Implications. In: Pressley, M., Levin, J.R. (eds) Cognitive Strategy Research. Springer Series in Cognitive Development. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-5522-2_8

Download citation

  • DOI: https://doi.org/10.1007/978-1-4612-5522-2_8

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4612-5524-6

  • Online ISBN: 978-1-4612-5522-2

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics