Values, salience and accountability

  • J. Richard Eiser
Part of the Recent Research in Psychology book series (PSYCHOLOGY)


But now we run into a new complication: there are different ways in which we can be held accountable. As long as we confine our attention to people’s understanding of relatively simple statements and behavioral sequences, one can describe the implied social knowledge in terms of notions such as ‘scripts’ (Schank and Abelson, 1977) or role-rule context (Harre and Secord, 1972). The kind of consistency demanded many for such statements and sequences to be interpreted as meaningful is relatively straightforward (e.g. children should want to play with their friends, waitresses in restaurants should bring us food). However, as I have pointed out, the consistency in someone’s political beliefs, for instance, is relative to the frame of reference in terms of which we choose to evaluate them — and we have a choice.


Verbal Behavior Personal Freedom Behavioral Sequence Preventive Health Behavior Peace Movement 
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Copyright information

© Springer-Verlag New York Inc. 1987

Authors and Affiliations

  • J. Richard Eiser
    • 1
  1. 1.Department of Psychology, Washington Singer LaboratoriesUniversity of ExeterExeterEngland

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