Why did this happen? How could this happen? It appears as though the very thing that promised to deliver us from inconsistency has brought us just that, a complete about-face. (No pun intended.) The craziest thing about all of this is that I’ve even come across some popular Microsoft products that don’t readily conform to their own interface guidelines—the guidelines they created in the first place! Too many times people set out on a journey in search of an answer to a problem and find themselves right back where they started. This phenomenon can be found in just about every facet of modern-day life. In pharmacology, for example, you’d be amazed at just how many medicines have side effects or withdrawal effects causing the very same problem that they were supposed to alleviate in the first place.


Microwave Marketing Editing Metaphor Verse 


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Copyright information

© Springer-Verlag New York, Inc. 1996

Authors and Affiliations

  • Alex Calvo

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