Conclusion

  • Mary Helen Briscoe

Abstract

How often have I heard a researcher blame the audience for its failure to understand: “The information is obvious. If they don’t understand it, that’s their problem.” In reality, the “problem” is the communicator’s, and it is serious.

Keywords

Fluori Crest 

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Copyright information

© Springer-Verlag New York, Inc. 1996

Authors and Affiliations

  • Mary Helen Briscoe
    • 1
  1. 1.Word and ImageSan FranciscoUSA

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