On Paying Attention

  • Warren Thorngate
Part of the Recent Research in Psychology book series (PSYCHOLOGY)


Six principles of attentional economics are developed and employed as a means of understanding the possible relations between information produced and information consumed. It is argued that because available information far exceeds available attention, decisions about allocating attention become increasingly difficult and increasingly arbitrary. The consequences of this trend are explored in the context of psychological research, the marketplace of ideas, and the consequences of attentional errors.


False Alarm Attentional Error Attentional Scarcity Informational Product Information Growth 
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Copyright information

© Springer-Verlag New York Inc. 1988

Authors and Affiliations

  • Warren Thorngate
    • 1
  1. 1.Carleton UniversityOttawaCanada

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