These managers believed in emergency management. They also believed that the emergency response capability of their community could be improved. Hence, they actively searched for new elements that could be integrated into their agency and their community. The elements they discovered were not new, really. That is, most had been developed elsewhere, at least in a basic sense. But these managers introduced them into their local communities and thereby used the strategy of innovation. All 12 were perceived by the other executives I interviewed in their communities as being quick to adopt new tools. They were perceived as being innovators, as being at the cutting edge of emergency management.
KeywordsEmergency Management Police Department Cable Television Project Application Disaster Plan
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