Abstract
If attitudes are enduring structures, then it is reasonable to assume that they are stored in long-term memory and are organized according to the same principles as other material in memory. Innocuous though it may seem, the conception of attitudes as structures in long-term memory has wide-ranging implications concerning the organization of attitudes and the process through which respondents answer attitude questions.
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© 1992 Springer-Verlag New York, Inc.
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Tourangeau, R. (1992). Context Effects on Responses to Attitude Questions: Attitudes as Memory Structures. In: Schwarz, N., Sudman, S. (eds) Context Effects in Social and Psychological Research. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-2848-6_4
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DOI: https://doi.org/10.1007/978-1-4612-2848-6_4
Publisher Name: Springer, New York, NY
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Online ISBN: 978-1-4612-2848-6
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