Abstract
Bran Ferren is somebody who lives in a fantasy world, but unlike the rest of us, he gets to live out his fantasies. Mind you, it wasn’t always that way for him. He started out, like all good and serious people, at MIT. Then, at the age of 25, everything went wrong. He set up a company specializing in research and development, creative design engineering and systems for the visual and performing arts. So much for good education. At the same time, he started consulting for Walt Disney Imagineering. Then they bought his company, and in 1993 he joined them. By that time, he was an internationally acclaimed designer and technologist working in theater, film, special effects, architecture and the sciences. In 1995, he became executive vice president for creative technology, and R & D.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Editor information
Rights and permissions
Copyright information
© 1999 ACM
About this chapter
Cite this chapter
Ferren, B. (1999). The Lost Art of Storytelling. In: Denning, P.J. (eds) Talking Back to the Machine. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-2148-7_6
Download citation
DOI: https://doi.org/10.1007/978-1-4612-2148-7_6
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4612-7433-9
Online ISBN: 978-1-4612-2148-7
eBook Packages: Springer Book Archive