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Television Accessibility in China

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A Multimodal End-2-End Approach to Accessible Computing

Part of the book series: Human–Computer Interaction Series ((HCIS))

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Abstract

This chapter addresses the strategic options for making television accessible in China. As a national case, it highlights the need to understand the social, cultural, market and political contexts in which such changes happen.

In terms of audience size, China is the largest television market in the world. For much of the rural population, TV is still the most widely-used medium, although the expansion of mobile and broadband Internet in urban areas in eastern China is changing the way television content is delivered and used.

The first section outlines the main changes in the provision of television content in China. The underlying business models for content provision are being transformed by the ascendance of mobile and Internet distribution. There is a need for policies to focus on content provision on multiple distribution platforms rather than focusing narrowly on broadcasting.

The second section addresses the case for providing accessible television content in China. It summarises recent research into the prevalence of various disabilities in China.

The third section discusses the strategic options available to China in the medium to long term to ensure that television is truly accessible to the whole population.

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Author information

Authors and Affiliations

  1. College of Media and International Culture, Zhejiang University, Hangzhou, China

    Dongxiao Li

  2. ECOM-ICOM Programme, University of Hong Kong, Hong Kong SAR, China

    Peter Olaf Looms

Authors
  1. Dongxiao Li
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  2. Peter Olaf Looms
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Corresponding author

Correspondence to Dongxiao Li .

Editor information

Editors and Affiliations

  1. Department of Engineering, University of Cambridge, Cambridge, Cambridgeshire, United Kingdom

    Pradipta Biswas

  2. Department of Informatics, University of Lisbon, Lisbon, Portugal

    Carlos Duarte

  3. Department of Engineering, University of Cambridge, Cambridge, United Kingdom

    Patrick Langdon

  4. Centre of Computer Graphics, University of Minho, Guimarães, Portugal

    Luis Almeida

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© 2015 Springer-Verlag London

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Li, D., Looms, P.O. (2015). Television Accessibility in China. In: Biswas, P., Duarte, C., Langdon, P., Almeida, L. (eds) A Multimodal End-2-End Approach to Accessible Computing. Human–Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-4471-6708-2_14

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  • DOI: https://doi.org/10.1007/978-1-4471-6708-2_14

  • Publisher Name: Springer, London

  • Print ISBN: 978-1-4471-6707-5

  • Online ISBN: 978-1-4471-6708-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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