Abstract
Mass Customization refers to customer co-design process of products and services, which meets the needs of each individual customer with regard to certain product features. All operations are performed within a fixed solution space, characterized by stable but still flexible and responsive processes.
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Notes
- 1.
This is the same result pointed out by Petersen et al. (2011)
Bibliography
Boër CR, Dulio S (2007) Mass customization and footwear: myth, salvation or reality?. Springer, Berlin
Petersen T, Nielsen K, Taps S, Jørgensen K (2011) Is mass customization sustainable? In: Proceeding of the 2011 world conference on mass customization, personalization, and co-creation, San Francisco
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Boër, C.R., Pedrazzoli, P., Bettoni, A., Sorlini, M. (2013). Hic Sunt Dracones: Here Be Dragons. In: Mass Customization and Sustainability. Springer, London. https://doi.org/10.1007/978-1-4471-5116-6_6
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DOI: https://doi.org/10.1007/978-1-4471-5116-6_6
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