Abstract
The term “mass customization,” abridged with MC, was anticipated by Stan Davis in the book, “Future Perfect,” in 1987: “the same large number of customers can be reached as in mass markets… and simultaneously they can be treated individually as in the customized markets of pre-industrial economies.”
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Boër, C.R., Pedrazzoli, P., Bettoni, A., Sorlini, M. (2013). Mass Customization Theory and Implementation Framework. In: Mass Customization and Sustainability. Springer, London. https://doi.org/10.1007/978-1-4471-5116-6_2
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DOI: https://doi.org/10.1007/978-1-4471-5116-6_2
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