ProEmotion—A Tool to Tell Mobile Phone’s Gender

  • William Wei-Lin Wang
  • Hsiang-Hung Hsiao
  • Xun W. Xu


Kansei engineering, also known as Kansei ergonomics or emotional engineering, aims at analyzing and incorporating customer’s feeling and demands into product function and product design. The chapter described a system called ProEmotion for the purpose of assessing the Kansei aspects of a product by considering design attributes of a product. Neural Network is used to process Kansei words. The system has been successfully implemented to ascertain gender inclination of a mobile phone. Principal parameters of a mobile are considered, that is, length, width, thickness and mass. The system can inform gender inclination of a mobile phone with accuracy up to 90 %. This is based on a set of 92 mobile phone samples from the five major mobile phone manufacturers.


Mobile Phone Mobile Phone User Neural Network Toolbox Mobile Phone Data Kansei Engineering 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  • William Wei-Lin Wang
    • 1
  • Hsiang-Hung Hsiao
    • 1
  • Xun W. Xu
    • 1
  1. 1.Department of Mechanical EngineeringSchool of Engineering, The University of AucklandAucklandNew Zealand

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