Abstract
When wanting to improve competitiveness, what should retail chain companies do—reduce or enlarge? Which has more influence on competitiveness, shop numbers or shop area? Is improving the self-distribution an effective way? This paper tried to answer these questions based on the empirical analysis of the relationship between market share, sale growth rate and shop numbers, shop area, self-distribution.
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© 2013 Springer-Verlag London
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Li, Q. (2013). Study on Competitive Power of Chinese Retail Chain Company. In: Zhong, Z. (eds) Proceedings of the International Conference on Information Engineering and Applications (IEA) 2012. Lecture Notes in Electrical Engineering, vol 219. Springer, London. https://doi.org/10.1007/978-1-4471-4853-1_3
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DOI: https://doi.org/10.1007/978-1-4471-4853-1_3
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