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Proceedings of the International Conference on Information Engineering and Applications (IEA) 2012 pp 145–150Cite as

Pricing Strategy of Hotels in Less Developed Regions

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Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 220))

Abstract

This article has analyzed the influential factors of hotel prices and discussed how to promote the prices potential in less developed regions from the basic law which is based on maximum profit principle so as to execute revenue management pricing strategy. The author puts forward some suggestions that hotels in less developed regions should improve the value of its products and service and guide the consumption demand in order to achieve price discrimination.

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References

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Author information

Authors and Affiliations

  1. Business College, China West Normal University, Nanchong, 637002, Sichuan, China

    Huang Li

Authors
  1. Huang Li
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Corresponding author

Correspondence to Huang Li .

Editor information

Editors and Affiliations

  1. Beiquan Road, Apt. 1-1-2 309, Chongqing, 400700, China, People's Republic

    Zhicai Zhong

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© 2013 Springer-Verlag London

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Cite this paper

Li, H. (2013). Pricing Strategy of Hotels in Less Developed Regions. In: Zhong, Z. (eds) Proceedings of the International Conference on Information Engineering and Applications (IEA) 2012. Lecture Notes in Electrical Engineering, vol 220. Springer, London. https://doi.org/10.1007/978-1-4471-4844-9_21

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  • DOI: https://doi.org/10.1007/978-1-4471-4844-9_21

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  • Publisher Name: Springer, London

  • Print ISBN: 978-1-4471-4843-2

  • Online ISBN: 978-1-4471-4844-9

  • eBook Packages: EngineeringEngineering (R0)

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