Abstract
As the important segment market of the clothing products, the white-collar females’ market is of great marketing value. So small and medium-sized clothing enterprises must pay more attention to this group and make innovative marketing strategies of brand according to a series of sales behaviors, for instance, the white-collar females prefer the famous brands. This article mainly talks the characteristics of the white-collar females’ consuming behavior in buying clothes and the marketing strategies of clothing brand in the small and medium-sized clothing enterprises based on these characteristics.
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References
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© 2013 Springer-Verlag London
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Liang, Y. (2013). Study on Clothing Marketing Strategies Based on Consuming Behaviors of White-Collar Females. In: Du, W. (eds) Informatics and Management Science VI. Lecture Notes in Electrical Engineering, vol 209. Springer, London. https://doi.org/10.1007/978-1-4471-4805-0_32
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DOI: https://doi.org/10.1007/978-1-4471-4805-0_32
Publisher Name: Springer, London
Print ISBN: 978-1-4471-4804-3
Online ISBN: 978-1-4471-4805-0
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