Abstract
To meet people’s increasing material and culture demands day by day, state and business hold various of festival activities continuously. Along with beer consume quantity enlarging year by year and consumer hobby degree enhancing, in 2011, Beijing held The first Beijing international beer festival. This paper considers beer festival as a kind of experience marketing activity, according to traditional 4 P marketing theories, analyses the product strategy, price strategy, place strategy and promotion strategy of the Beijing international beer festival, and carried on an initial study about the related problems.
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References
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© 2013 Springer-Verlag London
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Song, X.C., Cui, J.Z. (2013). Marketing Strategy Analyse Based on 4 P Theories. In: Du, W. (eds) Informatics and Management Science I. Lecture Notes in Electrical Engineering, vol 204. Springer, London. https://doi.org/10.1007/978-1-4471-4802-9_43
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DOI: https://doi.org/10.1007/978-1-4471-4802-9_43
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Publisher Name: Springer, London
Print ISBN: 978-1-4471-4801-2
Online ISBN: 978-1-4471-4802-9
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