Abstract
Based on the demand uncertainty and relevant with retailers’ promotional effort level, this paper studies the short life cycle product supply chain contracts coordination problems. Through the three-stage modeling, firstly, analyzing the optimal decisions under integrated supply chain and decentralized supply chain without coordination. The result obtained is no contract, the retailer spread the best service level can’t come to reach the best service level under the centralized system. Finally, constructing buybacks contract model based on rebate and penalty strategy, it can achieve the perfect coordination.
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Acknowledgements
This research is supported by the Soft-Science Foundation of Henan Province (No.102400440025; 102400440036).
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Xu, H., Zhang, C., Ma, Q., Cao, D. (2013). Coordination and Optimization of Short Life Cycle Product Supply Chain Channel Under Sales Effort-Depended Demand. In: Xu, J., Yasinzai, M., Lev, B. (eds) Proceedings of the Sixth International Conference on Management Science and Engineering Management. Lecture Notes in Electrical Engineering, vol 185. Springer, London. https://doi.org/10.1007/978-1-4471-4600-1_47
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DOI: https://doi.org/10.1007/978-1-4471-4600-1_47
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