Abstract
In this work, clustering algorithms are used in order to group similar frequent sequences of Web page visits. A new sequence is compared with all clusters and it is assigned to the most similar one. This work can be used for predicting and prefetching the next page user will visit or for helping the navigation of user in the website. They can also be used to improve the structure of website for easier navigation. In this study the effect of time spent on each web page during the session is also analyzed.
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Notes
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The original ontology is available at http://www.cs.umd.edu/projects/plus/SHOE/cs.html and he modified taxonomy used in this study is also available at http://www.ceng.metu.edu.tr/~sefa/msthesis/ontology.dat.
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Acknowledgments
This work is supported by grant number TUBITAK-109E282, TUBITAK.
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Kilic, S., Senkul, P., Toroslu, I.H. (2013). Clustering Frequent Navigation Patterns from Website Logs by Using Ontology and Temporal Information. In: Gelenbe, E., Lent, R. (eds) Computer and Information Sciences III. Springer, London. https://doi.org/10.1007/978-1-4471-4594-3_37
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DOI: https://doi.org/10.1007/978-1-4471-4594-3_37
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