A Case Study: Re-designing the AVIS Website

  • Luciana Cardoso de Castro Salgado
  • Carla Faria Leitão
  • Clarisse Sieckenius de Souza
Part of the Human–Computer Interaction Series book series (HCIS)


This chapter presents and discusses the main results of a case study carried out to assess HCI designers’ and evaluators’ understanding and use of CVM, as well as the metaphors’ potential for informing and improving the design and evaluation of cross-cultural systems. In this case study, our research question was: how can CVM support HCI practitioners (if at all) at design and evaluation time? The two-step case study used the AVIS website both in (re)design and evaluation time. Our conclusion is that CVM indeed contribute to HCI research in cross-cultural design, since they frame, organize and structure HCI designers’ thinking and thus function as an epistemic tool to support the elaboration of culture-sensitive metacommunication discourse.


Cultural Variable Reading Fluency Interface Element Cultural Issue Evaluation Questionnaire 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  • Luciana Cardoso de Castro Salgado
    • 1
  • Carla Faria Leitão
    • 1
  • Clarisse Sieckenius de Souza
    • 1
  1. 1.Department of Informatics Semiotic Engineering Research GroupPUC-RioRio de JaneiroBrazil

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