1: A Slice of the World

  • Lene Nielsen
Part of the Human–Computer Interaction Series book series (HCIS, volume 15)


The starting point when working with personas is knowledge about the users. Step 1: Collection of data is about how you obtain data about the users, what data is, and how you treat the data. When you are designing surveys, these are questions that you have to deal with as well as having to consider whether the data material is of a sufficient quality to deduct assumptions on, in what ways the users differ and what it is that makes them different.


Focus Area Support Centre Sickness Benefit Segmentation Model Persona Description 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Epinion. (2006). Målgrupper. Intern rapport udarbejdet for Erhvervs- og Selskabsstyrelsen. Epinion A/S.Google Scholar
  2. Kvale, S. (1996). Interviews – An introduction to qualitative research interviewing. London: Sage.Google Scholar
  3. Nielsen, L., Bødker, M., & Ørngreen, R. (2006). How do you get developers to care for the itches of others?: Introducing usability to an open source community. In The sixth Danish human-computer interaction research symposium (pp. 13–14). Århus: Aarhus University Press, University of Aarhus, Denmark.Google Scholar
  4. Preece, J., Rogers, Y., & Sharp, H. (2006). Interaction design. New York: Wiley.Google Scholar
  5. Rasmussen, C. V., & Fischer, L. H. (2008). Målgruppeanalyse. Copenhagen: Nyt Teknisk Forlag.Google Scholar
  6. Schutz, A., & Luckmann, T. (1973). The structures of the life-world. Evanston, IL: Northern University.Google Scholar
  7. Schwandt, T. A. (1998). Constructivist, interpretivist approaches to human inquiry. In N. K. Denzin & Y. S. Lincoln, red, The landscape of qualitative research (pp. 118–137). Thousand Oaks: Sage.Google Scholar

Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  • Lene Nielsen
    • 1
  1. 1.Interaction Design GroupIT University of CopenhagenCopenhagenDenmark

Personalised recommendations