Personas in a More User-Focused World

  • Lene Nielsen
Part of the Human–Computer Interaction Series book series (HCIS, volume 15)


International studies have shown that there are a number of areas that affect the success of the method (Browne 2011). Some companies do not want to use the method because they think that their segmentation tools can achieve the same result. In other companies, the data that creates the foundation of the persona descriptions is inadequate for any sensible use. Furthermore, the quality of the descriptions may be poorly executed so that the personas are seen as unreliable. Finally, some companies dive into developing personas without having thought about what they are to achieve. But what is the status of using the method in the world?


User Experience Design Team Real User Persona Project Target Customer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  • Lene Nielsen
    • 1
  1. 1.Interaction Design GroupIT University of CopenhagenCopenhagenDenmark

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