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Marketing/Advertising

  • Andrew T. Duchowski

Abstract

Eye tracking can aid in the assessment of ad effectiveness in such applications as copy testing in print, images, video, or graphics, and in disclosure research involving perception of fine print within print media and within available tele?vision and emerging High Definition TV (HDTV) displays.

Keywords

Consumer Action Yellow Page Print Advertising Beauty Product Large Print 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag London 2003

Authors and Affiliations

  • Andrew T. Duchowski
    • 1
  1. 1.Department of Computer ScienceClemson UniversityClemsonUSA

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