Marketing/Advertising

  • Andrew T. Duchowski

Abstract

Eye tracking can aid in the assessment of ad effectiveness in such applications as copy testing in print, images, video, or graphics, and in disclosure research involving perception of fine print within print media and within available tele?vision and emerging High Definition TV (HDTV) displays.

Keywords

Marketing Beach Karen 

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Copyright information

© Springer-Verlag London 2003

Authors and Affiliations

  • Andrew T. Duchowski
    • 1
  1. 1.Department of Computer ScienceClemson UniversityClemsonUSA

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