Manufacturing in a Strategic Context

  • Asbjørn Rolstadås
  • Bjørnar Henriksen
  • David O’Sullivan


To deal with the forces for change and to find roadmaps in a complex and changing competitive landscape companies need a vision, objectives and strategies across different fields of endeavour. One such field for almost all companies is related to ‘who should do what’ in relation to the procurement of the right products for customers. There is no uniform definition of manufacturing strategy and there are many different approaches. A key dimension is whether a given strategy has an external market view or a resource-based view. A combination of market based and resource based strategies are desirable where the company is able to capture market needs and achieve high volume production at the same time as they attempt to line up demand with the specific resources and capabilities of the company. Manufacturing strategies are essentially about finding ways to utilize resources in the most effective way and to develop flexible and agile capabilities. New paradigms can set directions for development, such as regarding ‘what should be important’ or ‘what is the way to do things’, but will normally also function as guides and principles for how to progress in a defined direction.


Supply Chain External View Uniform Definition Proactive Strategy Manufacturing Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag London 2012

Authors and Affiliations

  • Asbjørn Rolstadås
    • 1
  • Bjørnar Henriksen
    • 2
  • David O’Sullivan
    • 3
  1. 1. Department of Production and QualityNorwegian University of Science and TechnologyTrondheimNorway
  2. 2.SINTEF Technology and SocietyTrondheimNorway
  3. 3.School of Engineering and InformaticsNational University of IrelandMoycullen Co. GalwayIreland

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