Creating Meaningful Value Propositions



Designing meaningful innovations that create value for users, organizations, ecosystems and society requires a holistic view to integrate seemingly conflicting needs and requirements into compelling solutions. This chapter describes and illustrates with examples the way of thinking, the process and the tools to reach an integrative value proposition and its accompanying value formula. It shows that innovation projects of this kind typically have higher uncertainties, which translates into the need to integrate knowledge and experience from various disciplines, and to follow a more explorative approach in the initial phases of the projects. Building on the literature from design, marketing, business and innovation management, as well as extensive practical experience in projects in the field, an approach is defined that describes pragmatically how to define and realize meaningful innovations. It contains descriptions of methods and ways of working, together with examples.


Business Model Uncertainty Avoidance Business Model Innovation Alarm Clock Transformational Innovation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Verlag London Limited 2012

Authors and Affiliations

  1. 1.Industrial DesignEindhoven University of TechnologyEindhovenThe Netherlands

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