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Towards a Wider Integration

  • Thomas G. Whiston

Abstract

In Chapters 3 through 6 the reader will find that most of the discussion and analysis centres on the role of technology in relation to the enterprise structure, culture and needs. However, it will also be suggested that the raison d’être of more “organic” interfunctional involvement lies not merely with the requirements and influence of new technological systems, but relates also to the more important need to link more intimately departments, management layers, research-marketing and operational functions; and through the flattening of the organisational pyramid to involve more closely the general work-force with “higher” senior managerial levels.

Keywords

Power Structure Competitive Process Product Portfolio Wide Integration Free Market Economy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Reference

  1. 1.
    T.G. Whiston (1990) The Global Environment: Technical Fix or Radical Change? Social Audit Paper No. 2. ENED, University of Sussex.Google Scholar

Copyright information

© Springer-Verlag London Limited 1992

Authors and Affiliations

  • Thomas G. Whiston
    • 1
  1. 1.Science Policy Research UnitUniversity of SussexFalmer, Brighton, E. SussexUK

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