On Using Women as Resources: Italian Unions’ Strategies Towards Information Technology and New Organisation of Work
On the basis of the findings of a positive action project sponsored by three leading trade unions in Italy, the author refutes the myth that women’s skills and work preferences are incompatible with the demands of new technology. The flexible working hours and group technologies are welcomed by women so long as they can take part in negotiating them. The women-specific needs and qualities get marginalised in trade unions in Italy, yet the observations of five leading clothing companies show that by using women as resources it is possible for companies to derive maximum benefits from computer-aided technologies.
KeywordsEconomic Crisis Marketing Production Line Lonate
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