Rationalisation and Internationalisation of Clothing Firms in the Netherlands: The Case of van Winkel Fashions Company in Budel
To move upmarket by producing designer shirts with the brand name “Ledub”
To resort to gradual automation. This was done by investing in a series of half-automated sewing-machines as well as in computer-aided hanging conveyor systems.
KeywordsCheap Producer Production Control System Gradual Automation Favourite Location Sectoral Restructuring
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