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Rationalisation and Internationalisation of Clothing Firms in the Netherlands: The Case of van Winkel Fashions Company in Budel

  • Anneke van Luijken
Conference paper
Part of the Artificial Intelligence and Society book series (HCS)

Abstract

In 1970, I took over the company from my father. At that time, the company produced shirts only for big companies like C&A. It was customary to produce them in large batches; 10 000 shirts per order was quite normal. The company was not coping very well with competition from the cheap producers of Hong Kong and Eastern Europe, and was running at a heavy loss. A new rationalisation plan was launched to save the company. It involved a two-prong strategy:
  1. 1.

    To move upmarket by producing designer shirts with the brand name “Ledub”

     
  2. 2.

    To resort to gradual automation. This was done by investing in a series of half-automated sewing-machines as well as in computer-aided hanging conveyor systems.

     

Keywords

Cheap Producer Production Control System Gradual Automation Favourite Location Sectoral Restructuring 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag London Limited 1992

Authors and Affiliations

  • Anneke van Luijken

There are no affiliations available

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