Abstract
In 1970, I took over the company from my father. At that time, the company produced shirts only for big companies like C&A. It was customary to produce them in large batches; 10 000 shirts per order was quite normal. The company was not coping very well with competition from the cheap producers of Hong Kong and Eastern Europe, and was running at a heavy loss. A new rationalisation plan was launched to save the company. It involved a two-prong strategy:
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1.
To move upmarket by producing designer shirts with the brand name “Ledub”
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2.
To resort to gradual automation. This was done by investing in a series of half-automated sewing-machines as well as in computer-aided hanging conveyor systems.
Based on an interview with the director by Anneke van Luijken in April 1990
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© 1992 Springer-Verlag London Limited
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van Luijken, A. (1992). Rationalisation and Internationalisation of Clothing Firms in the Netherlands: The Case of van Winkel Fashions Company in Budel. In: Mitter, S. (eds) Computer-aided Manufacturing and Women’s Employment: The Clothing Industry in Four EC Countries. Artificial Intelligence and Society. Springer, London. https://doi.org/10.1007/978-1-4471-1837-4_13
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DOI: https://doi.org/10.1007/978-1-4471-1837-4_13
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