Abstract
Responsibility for the scientific explanation of competitiveness - ‘competitive: advantage’ is traditionally ascribed to economics. The success of products on increasingly global markets is primarily determined by prices, distribution systems, marketing and advertising. Secondly, it is the capacity of an enterprise to realize the transition from a seller’s market to a buyer’s market: delivery (supply) reliability, product quality and maximal consideration of customer wishes (flexible specialisation).
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© 1996 Springer-Verlag London Limited
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Rasmussen, L., Rauner, F. (1996). Conclusion: Understanding Competitiveness. In: Rasmussen, L., Rauner, F. (eds) Industrial Cultures and Production. Springer, London. https://doi.org/10.1007/978-1-4471-1492-5_13
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DOI: https://doi.org/10.1007/978-1-4471-1492-5_13
Publisher Name: Springer, London
Print ISBN: 978-3-540-76029-0
Online ISBN: 978-1-4471-1492-5
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