Abstract
The organisational innovation of the product development function is a doubtful affair since we can hardly describe why a specific organisation works. In this paper, two comprehensive innovation campaigns in Danish industry are described with reference to the nature, content and results of innovative processes, and as the crux an attempt is made to explain the principal elements in the changes of attitudes and behaviour in companies.
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© 1998 Springer-Verlag London Limited
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Andreasen, M.M., Hein, L. (1998). Innovating the Product Development Organisation. In: Frankenberger, E., Birkhofer, H., Badke-Schaub, P. (eds) Designers. Springer, London. https://doi.org/10.1007/978-1-4471-1268-6_17
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DOI: https://doi.org/10.1007/978-1-4471-1268-6_17
Publisher Name: Springer, London
Print ISBN: 978-1-4471-1270-9
Online ISBN: 978-1-4471-1268-6
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